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How to Build a Succesful Business Online

I was invited to Rich Schefren’s “Total Business” Success Conference, as a member of his GPS Silver Program (Grow Profits System). It is an Internet Marketing Strategies program of the HIGHEST QUALITY you can ever imagine! Still going on for the GPS Silver members, as I write on this post 0n March 8th, 2009.

The knowledge that Rich Schefren conveys, teaches, and instills in us is just unavailable! All practical knowledge, ready to by used right now! Every thing backed up by Rich’s years of experience and knowledge in the Internet marketing arena. What called my attention the most is that through all his lectures, teachings, and talks, Rich mantians the highest ethics I could never imagine an Internet marketer would have! On his own words:

“If you’re the old style marketer that is relying on tricks and tactics, what you’ll find that as the Internet evolves, your slice will continue to get thinner and thinner as you get found out, as others report to other people what they can expect from in dealing with your company.” by Rich Schefren; stolen from one of his classes.

 When Rich starts talking about Internet Marketing, he is AN OPEN BOOK. Rich Schefren can talk for hours about any Internet Marketing subject. He is just passioned about it. Some times a Q&A session on the GPS program could be as long as 8 HOURS! People asking all sort of questions, and he enjoying and passionate about the subject, answering with depth of knowledge, and an unbeatable patience. I never witness any one who ask Rich a question, that leaves empty handed. Even from the most simple or silly questions (some time mines!) he gives a lecture, golden nugget, master answer, that no body had ever imagine! I’ll talk about this down the post.

The night before my flight to get to Boca Raton, Florida, I was thinking: ” why I’m going through the trouble of flying, not sleeping or eating well, to this Internet marketing seminar? Will Rich deliver MORE than he’s already given to us on his amazing GPS program?” I got passed the point of no return by then! I just had to set my alarm clock to 4:00 am to catch my 6:15 am flight to Florida, and go to sleep.

I went with a humble attitude to learn as much as I can, network, and meet mind like people, fellow GPS members. Again, Rich Schfren and his profesional-amazing staff, over deliver once more! Marvelous things happen from the very start of my trip. I’ll just summarize them. While in the airport, LAX, waiting to board the plane, I was recording the Story page for a new Worldpress blog I just put up for a very successful  alternative cancer clinic in Los Angeles area. A woman over heard my voice recording and asked me if I was a doctor. I explained to he that I was just working for that doctor/clinic website, helping them to move from a Web 1.o static-one way communication website, to an interactive one (Web 2.0), where they can enter in a “conversation” with their prospect patients and visitors. I’ll include a link to this  blog at the end of this post (for you to see it, if you are interested), that made between $50,000 to $200,000 in just ONE MONTH, thanks to the just added interactivity with visitors.

On the plane I had time to catch up with a magazine from StomperNet, the gurus of SEO (Search Engine Optimization), from a program I am member of too. Andy Jenkins and his “faculty” are just amazing too, teaching cutting edge information/material of the most updated and advance SEO (sorry for the redundant terms, but I can’t help not using them all!). I learned just about every thing in that one magazine:

• SEO in a box: 10 advanced steps to do earch Engine Optimization on your website or blog
• Web 2.o or Social Media ten top sites and tips
• How to make your site stand out from the competition
• Syndication Profits; RRS feeds explain and advance use
• Precision Guided Page Rank and how to improve it for Google
• Search Engines searches explained and advance uses, for Google, Yahoo!, and MSN
• Link Magnets: how to get high quality incoming (or external) links
• Social Media survival kit: how to get around Face Book from the Internet Marketing point of view, with experts Mari Garza and Sharma Hyder. (I also have a beginners class to Twitter from Yaro Starak Become a Blogger program.)
• Branding in the internet and how effectively copy write (write for the web)
• E-mail campaigns Part II, deliverability
• BLOGGING! Another amazing 10 tips article about blogging
• Dealing with chargebacks, tailored for e-commerce (return policies in online business, how to minimize them)
• Audio for the internet, in a 5 steps fantastic article. Since I am electronic engineer and audio engineer by training, I really enjoyed this article
• Are the part of your business fully aligned? A powerful yet simple internet business plan, by prioritizing your every day tasks and projects
• and some more!

After devouring all that wonderful knowledge I landed in Florida.  I got a call in Fort Lauderdale airport while in line to pick up my car. Since I was a totally focused on the up-coming conference, I really didn’t want to answer, but I did it just to be polite! with the idea to dismiss it ASAP. A young very well informed and sharp lady, asked my about helping her Women’s Footwear design company to improve their on line presence and marketing.

We talked for a while, and I realized once more of the raising need of help from small to medium business to move from non converting-one way communication sites, to an Web 2.o and marketing successful one.

When I came back from Florida, Rich Schefren’s “Total Business” Success Conference, three small business owners were waiting for me to help them to grow their business in the internet: a beauty supply store in Marina Del Rey, a prestigeous hair care products just online store, owner in Culver City, and a natural hair care products from Italy store in Tujunga, all in sunny California.

Picture taken at Rich Schefren’s office, in Delray Beach, Florida, during the “Total Business” Success Conference for the GPS Program members. In the picture, Rich Schefren and my self! Cool!

Rich Schfren and me, GPS Program, Boca Raton, Florida, February 6,7, and 8, 2009. At his office in Delray, Florida

The first evening at the Boca Raton Marriott was expend networking, meeting other GPS members, trying to make connection for future join ventures.

Saturday, the big day, intensive classes from 8:00 am to 8:00 pm. The different speakers from Strategic Profits, Rich Schefren’s company, cover the following topics:

• Rich opened the session with another master class entitled: “The Big Ideas Behind Entrepreneurial Success”, with down to earth and practical step to step and thinking process to improve your business. Rich does not give you everything on a silver plate ready to use. He teaches you the methods and strategies that will surely and certainly help YOU to figure it out by your self all you need to make your online business successful, with your own effort and thinking! This is far more valuable than any internet marketing program out there that tries to sell you the solution in a box.
   
• Write and Design E-Mails and Landing Pages, by professional copywriter Bob Bly (e-mail marketing)
   
•  Be Ranked #1 on Google for Your Most Valuable Keyword(s). The Secrets of Dominating Organic Search,
  by Strategic Profits staff, SEO expert Teddy Garcia (amazing class!!!)
   
•  Screening Process for New Hires and Outsourcers,  by Rich’s right hand and CEO Brin Johnson
   
• Email Copy Made Easy. How to Write Emails That Get Opened, by professional copywriter Jay White (e-mail campaigns/marketing)
   
•  ”The Internet Marketing Retirement Plan”. Hot to Write and Sell Simple Information on the Internet, by professional copywriter Bob Bly (useful tips and techniques for any internet writing)
   
• Audio and Video for the web, by  by Strategic Profits staff, Carlos, the one in the picture above!

Lots of side notes, and answers straight from the speakers!

After the energizing Saturday program, we had some more networking. I met such a wonderful people, that we all agreed we felt like a big family, united by Rich’s ethic, un-ending knowledge, and unconditional care about all of us, his clients, students, and friends!

Link to the alternative cancer treatment clinic blog that made between $50,000 to $200,000 in just ONE MONTH, thanks to the just added interactivity with visitors:

http://www.jameshaimbicher-md.org/vciblog/?p=1#comments

You may be wondering “what so special on that small and tiny blog?”. That is the point! So sinple and yet powerful! People needs some interaction, and that simple interaction made some visitors become clients, because their needs were met, just by answering their most important questions! Think about it and how you can do something similar in your site.

(will continue with the ”Total Business Seminar” for the GPS Program story)